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Dainik Bhaskar, the flagship Hindi daily started in 1958, stands as an example of achieving perfection through determination. Today the newspaper highlights many positive values that have driven India, its growth and aspiration. It is depicted as a change agent through its philosophy "Zid Karo Duniya Badlo".
The first edition of Dainik Bhaskar was published in Madhya Pradesh in 1958, and it is now published in 37 editions in 12 states, 14.4 mn (Source: IRS Q4 2012) - Madhya Pradesh, Rajasthan, Chattisgarh, Haryana, Delhi, Punjab, Himachal Pradesh, Jharkhand, Bihar, Jammu, Uttarakhand and the Union Territory of Chandigarh.
Dainik Bhaskar covers international, national and local news, politics, business and sports.
In order to meet the different requirements and adapt to the colloquial tastes of each distinct market, Dainik Bhaskar is published in 37 editions. Sub-editions are based on main editions, but are editorially altered in order to meet the requirements of various districts within a region. In addition to using the dialect in each market and customizing the content of the newspaper to reflect the interests of readers in each region, continuous solicitation of the views of readers is done through the use of reader panels and in-house surveys. Readers are encouraged to provide their views on, among other things, the content of the newspaper, cover price, improvements we can make to the newspaper and the readers' aspirations.
Specialized supplements form an integral part of the product base, as they focus on addressing specific reader needs while offering advertisers a focused reach to a target audience. Supplements generally aim at concentrating on local issues or are targeted at a specific segment of readers (women and children).
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