- ZIDD KARO
- HAPPY RAJASTHAN CAMPAIGN
- LIVE NO NEGATIVE
- ABC CAMPAIGN
- BRAND TRUST CAMPAIGN
- UNMETRO YOUR MIND
- JEETO 10 CRORE DRIVE
Dainik Bhaskar's ‘Zidd Karo Duniya Badlo’ corporate campaign celebrates how positive persistence can change the world around you. The campaign was launched on 29th April, 2016 and celebrates the spirit of stubbornness and persistence that can lead to a larger good for all.
Brand Dainik Bhaskar embodies 'zidd' (stubbornness) in its growth story, from being a single newspaper which was launched in Bhopal, to being the largest circulated newspaper today with a presence across 14 states, is steeped in 'zidd'. Zidd is the clarion call of the brand; the resilience, the determination, the strength to change and be at the helm of change.
Happy Rajasthan Campaign
Dainik Bhaskar has been the most preferred news vehicle for its readers in Rajasthan since the last 19 years. Nearly two decades of sustained leadership is linked to our deep understanding of reader's needs, desires and expectations. The Happy Rajasthan initiative is our way of celebrating our wonderful association with the state with all our partners.
Known as the 'Land of the Kings', the state retains the glory and richness of historical significance with its marvellous monuments, colourful traditions and customs, striking landscape and wondrous locales at every corner. All of these put together, Rajasthan is the perfect destination to create lasting memories. The contest asked participants to upload their ‘Happy Rajasthan’ pictures and videos, on the microsite. The most voted entry won an iPhone 6 and other super exciting prizes.
Live No Negative
The ‘Live No Negative’ movement drives the people to have a positive outlook to life. At DBCL one of the key initiatives undertaken to build this philosophy forward is ‘No Negative Monday’.
The Group follows the ‘No Negative News on Monday’, policy across all its newspapers and carries only positive news to ensure that readers start their week with positivity. If there is negative news which is significant for readers, it is carried in a separate pull-out or page with a disclaimer.
This helps generate hope, inspiration, delight and a sense of pride besides being a great start to the week. Being a first-of-its-kind initiative, this initiative received wide acclaim in the industry, and very positive reception from readers.
ABC (JJ’14 & JD’14) declared Dainik Bhaskar as India’s largest circulated national daily with 36.44 lakh copies. A high octane campaign conveying the brand’s leadership was launched to share our success. The campaign registered more than 80% visibility among marketers and trade.
Brand Trust Campaign
‘The Brand Trust Campaign’, celebrated the nation’s trust in ‘Dainik Bhaskar’. The brand is now recognised as India’s most trusted language (Hindi) newspaper by the Brand Trust Report India Study, 2015. The survey highlights the brands commitment of bringing unbiased, hyper local news to the readers. The survey was conducted across 16 cities and across 20,000 unique brands.
Unmetro your mind
Unmetro is an economic terrain that is fast reaching critical mass. It’s here that the India’s 21st century growth story is being written. Dainik Bhaskar Group is helping marketers gather critical information about this rapidly changing segment of the Indian population, beyond top metros. There are about 8,000 cities & towns across the country, beyond the traditional top metros also referred as to as the rest of Urban India, Middle India, or ‘Tier II / III / IV cities. Unmetro includes 45 cities with a population of more than 1 million and another 480 cities with a population of 100,000 or more. Dainik Bhaskar’s Unmetro initiative is aimed to break the paradigm of metro-centric advertising, by making marketers think out-of-the-box and shift their focus to the cities beyond metros that’s fuelling the real growth. New opportunity are rising affluence levels and change in consumption patterns are opening doors for marketers to service new markets. This has created numerous opportunities for both national and international brands in India.
To continue this endeavour ‘Unmetro – Action is elsewhere’, a brand new campaign aimed at the marketers, advertisers and the media planner/buyer was launched beginning this year. The campaign idea revolves around the fact that, so far we’ve all been enamoured by the going-ons of metros, while the real action is in the Unmetro heartland of India, i.e. the ‘Action is elsewhere’.
The campaign was crafted by an animated digital film and supported by print ads, outdoor, web banners, conclaves, social media and above all the Unmetro website www.unmetro.in
View the film here: https://www.youtube.com/channel/UC4a3YbbZvb0AxtSnMKaM6Ww
Jeeto 10 crore drive
A high impact engagement drive coducted across markets that the group operates in. The proposition 'Jeeto 10 crore' drew record participation of more than 1 mn readers.
- BIHAR LAUNCH
- THE GREAT GUJARAT JALSA
- DAINIK BAHSKAR GROUP CAMPAIGN
- JUNIOR EDITOR
The Dainik Bhaskar Group’s foray in Bihar is an embodiment of our relentless spirit to provide best-in-class product to our readers. Bihar was a 3 player ‘Hindi’ newspaper market with only 44% penetration highlighting the market potential for a right product and of market expansion opportunities. With the launch of Dainik Bhaskar’s Patna edition, the Group now covers 14 Indian states. Unique, deep-rooted research and survey of 337,578 households marked the Bihar launch as one of our most iconic introductions into a new Hindi market.
We entered Bihar with our signature twin-program survey and an aim to outstrip the competing newspaper brands by 10-15% market share. ‘Speak Up Bihar’ campaign encouraged Bihar’s readers to express their views and redefine the way they received the news every day. With an overwhelming 170,000 copies distributed, Dainik Bhaskar claimed the position of No. 1 from Day 1.
The Great Gujarat Jalsa
We conceptualized an umbrella property called ‘The Great Gujarat Jalsa’ owing to Gujarat being the land of celebrations. We believed ‘The Great Gujarat Jalsa’ to be an effective platform for Divya Bhaskar to engage with media planners, buyers and marketers.
Two highly engaging contests were rolled out under this umbrella – The Great Gujarat Selfie and The Great Gujarat Crossword.
While the former was the first of its kind initiative in the B2B space, it also sparked off a cascading effect on the campaign awareness with selfies going viral and demands for likes hitting the roof.
On the other hand, The Great Gujarat Crossword also made huge inroads with its promise of gratifying 10 lucky winners.
The Great Gujarat contest was not only engaging but it also disseminated information about the Gujarat market and the brand Divya Bhaskar.
Dainik Bhaskar Group Campaign
With an unparalleled readership in the Tier II & Tier III cities of India, publications in multiple languages and its impact across the country; the Dainik Bhaskar Group has a host of facts to be proud of.
We designed an advertising campaign that highlighted our strengths and the uniqueness of our brand. Readership strength, language diversity and coverage were highlighted through the data.
Junior Editor is a unique initiative from the Dainik Bhaskar Group that uses innovation, creativity and engagement to build a strong connection with the young population of India. The campaign encourages tomorrow’s generation to come forth and express its views. It is implemented under the Bhaskar Champs Club.
Junior Editor has been a ground-breaking activity that holds the Guinness World Record for largest writing competition, the Limca World Record for largest countrywide newspaper-making competition for children and a record in the India Book of Records for largest number of manually-prepared newspapers by Kids.