Welcome to Dainik Bhaskar Group

Advertise With Us

> >

Press Release

Dainik Bhaskar Group imparts a new meaning to festival of lights: celebrates Sarthak Diwali [ read more ]

28th November, 2012 Mumbai: This Diwali, Dainik Bhaskar Group celebrated ‘SARTHAK DIWALI’ ( MEANINGFUL DIWALI ) spreading the light of joy to the underprivileged part of the society. Between 1st and 13th November, it appealed to its readers to contribute new clothes, blankets, chocolates, candles, crackers etc which were later on, during Diwali, distributed among needy and under privileged.

Readers from 32 centers across 9 Bhaskar states joined hands to contribute 2.32 Lac units of various items bringing smile on the face of their recipients. These items were collected over 13 days at collection centers established at Dainik Bhaskar offices and points of high-footfall. The group reached out to the audience and created the desired response by using print ads under the theme of ‘AAYEIH ISS DIWALI KAREY KUCH CHEHREY ROSHAN’ (This Diwali lets bring smile to some faces) and editorial articles. The items thus collected were distributed in old age homes, orphanages, slum areas.

Elaborating on the thought behind the campaign, Prashant Kalyani, VP Brand Marketing, Dainik Bhaskar Group said, “We believe in enabling socio-economic change across every strata of the society through inclusive programmes. Contentment comes when you know you’ve done something good for someone else and you are not expecting anything in return. This philosophy guides many of our initiatives with our readers and SARTHAK DIWALI is an example of it. We were enthralled by the support received for the initiative and look forward to many more such initiatives in future.”

Dainik Bhaskar Group's record making ' Junior Editor' contest announced Season 2 [ read more ]

Dainik Bhaskar Group announced the launch of JUNIOR EDITOR II; aimed at building readership among younger population it is a highly creative and engaging activity. This edition named as 'JUNIOR EDITOR II- THE NEXT GENERATION 2050 (JE II)' is implemented under 'Bhaskar Champs Club' taking the core brand engagement thought along with innovation to a new high. This follows JUNIOR EDITOR-I, 2011 which was a grand success being recognized by 'Guinness World Record', 'Limca World Record' and 'India Book of Record' for 'Largest Writing Competition' 'Largest Countrywide Newspaper making competition for children' and 'Largest no. of manually prepared newspaper by kids' record respectively.

Bhaskar Champs Club (BCC) is engaged in providing students a platform to enrich knowledge and creativity in order to bring focus to their talent in national and international arena.

JE II is the fifth initiative of Bhaskar Champs Club ( BCC) after highly engaging activities innovations like Bhaskar Champs Scrapbook, Junior Picasso- A national level painting competition, Junior Editor 2011 and recently concluded Brain Hunt 2012- The quest for wonder kidz!.

In 'Junior Editor', the participants are expected to manually create a 12 page newspaper using the pre-designed blank newspaper provided to them on their registering for the contest. The newspaper template is available in 3 language combination; 'Hindi & English', 'Gujarati & English' and' Marathi & English'.

This year's at JE II, reality and imagination come face to face. The activities like caricature of debate in parliament, obituary of a tiger and sparrow, time travel to correct the past, designing advertisement for a soap which can wash-off corruption and other social-ills from society.Another major highlight of this year's 12-page JE-II activity kit is the 3 pages dedicated to future. Participants are required to visualize scenario of alarming level of inflation, extinction of valuable natural resources, classified ads for a robot and spacecraft on hire and matrimonial ad to highlight the unstable sex ratio/gender inequality in year 2050.

Mr. Vinay Maheshwari, Vice-President, Sales and Market Development, Dainik Bhaskar Group said; 'We wish to sensitize the younger audience and their families on various socio-economic issues and also draw their attention to concerns like, the importance of elders in our families, prevalent malpractices of child labor and value of a vote to build a strong and democratic India.

Mr. Maheshwari concludes by saying, "JE II will enable students a better understanding of the role and nuances of journalism and news reporting impacting day-to-day life. This has been the core idea for JE-II. We are confident that like most of our activities even this will generate huge response and participation.

Dainik Bhaskar has entered into a strategic alliance with Bridgestone World Series Hockey and has also signed as the Global Partner for Team BHOPAL BADSHAHS.

‘BHOPAL BADSHAHS’, a strong team has famous players like Sardar Singh (Captain), Tushar Khandkar, Shivendra Singh, Raghunath V R, & Waseem Ahmad amongst many others & is Coached by Olympian V Bhaskaran, under whose tenure Indian teams achieved major laurels.

BRIDGESTONE WORLD SERIES HOCKEY – the "biggest prize money Hockey Tournament in the World spread with the winning team getting a prize purse of approx 10 cr will be played between February 29 to April 2, 2012, and will involve 200 leading Indian and International players. The league will be telecast across 30 countries.

A total of 59 matches between 8 teams will be played at 8 designated venues ; Bengaluru, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. BHOPAL BADSHAHS will play CHANDIGARH COMETS in the Inaugural tie of WSH on 29th February, 2012 at Chandigarh. The other 7 teams being Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Mumbai Marines, Karnataka Lions, Sher-E-Punjab and Pune Strykers.

Dainik Bhaskar has entered into this Strategic Alliance with great pride & a long term vision. Not only that Central India and the Punjab Haryana is a strong base for hockey, most of Dainik Bhaskar Group’s footprint has many cities where the game of Hockey is very popular. Hence, it was a natural extension to promote Hockey, providing residents a heightened excitement through WSH. The group does have plans to work in promoting hockey in school and at a college level too.

Nimbus representative lauded Dainik Bhaskar’s love for the sport and of being the first media house to come on board and appreciated the commitment and preparedness of the group for the partnership and promotion of hockey.

About Dainik Bhaskar Group

Dainik Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services and Mobile application. Its flagship Hindi daily newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.

Additionally, it publishes 3 other newspaper titles Business Bhaskar ( Hindi financial and Business newspaper), DB Gold, DB Star. In magazine sphere it publishes ‘Aha! Zindagi’ ( a magazine devoted to positivity in life), ‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young readers and Lakshay (A personal career grooming magazine). The other media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)

Interface Communication, Mumbai wins the Dainik Bhaskar Dry Ideas Contest 2010.

The judging of ‘Dainik Bhaskar Dry Ideas Contest’, a Dainik Bhaskar Group initiative aimed at harnessing creative potential of the advertising industry to create communication that will impact lives and lead people to play DRY HOLI took place at Hotel Bawa International, Mumbai on 22nd Feb 2010. The Dainik Bhaskar Group Dry Ideas Contest is a part of the ‘Jal Satyagraha’ initiative that has been in operation for last 8 years across Bhaskar Markets.

Dainik Bhaskar DRY IDEAS contest 2010 was judged by Mr. Pushpinder Singh, Founder of Saints & Warriors, Mr.Manish Bhatt, founder of Scarecrow and Mr. Nilesh Vaidhya, ECD, EuroRSCG. The judges screened all the entries and debated the shortlisted 20 entries before the final winner was adjudged. Stating on the process, Pushpinder Singh said “Good to see more meaningful and less “smart for the sake of it” stuff kind of entries”. Manish Bhatt added “ It’s an “ Out of the Box “ thought but yet a very relevant initiative by Dainik Bhaskar. .Nilesh Vaidhya who has also been part of the communication created for the contest was happy with the response and pointed out that though some of the entries lacked a wee bit on the execution brilliance, there were a lot of ideas and insights that have been used for developing the creatives.

The 2010 Dainik Bhaskar Dry Ideas contest was won by Interface Communication, MUMBAI. The creative as per the judges used a language that is universal and will be clearly understood. The visual centric ideas shows water as one the main natural resource being pulled out in a pichkari and urges people to be careful not to finish off the natural resource.

The judges were unanimous in their selection and complemented on the simplicity of the idea. The criteria used by judges were to ensure that the ad is expected to make an impact and make people reconsider their act of playing Holi with water. It stood out as a specific communication that brought alive the fact of water wastage and contamination in one stroke. Judges also kept in focus that the communication will be sued in Dainik Bhaskar group’s publications.

There were 5 other merit winners are:-

1)	Network Advertising, Mumbai

2)	Network Advertising, Mumbai

3)	AMC Creative communication, Mumbai

4)	RK Swamy DDBO, Mumbai

5)	Neev Advertising and Consultancy, Surat

These winners will we get a merit certificate for their creativity.

The Contest is in its 5th year running and the last 4 years have seen an huge response with individual professionals and agencies from bigger towns like Delhi, Mumbai and the Tier-II towns like Indore, Ahmedabad and Jaipur participating.

This year had seen 300+ entries, which is a slight drop from last year number of entries but at the same time there were lot many entries from agencies in Metros- known bastions of advertising. In fact the winner and the merit entries this time were all from the metros and only merit entry that made to the final list was from Ahmedabad.

Sanjeev Kotnala, VP MarComm at the Dainik Bhaskar Group, says: “It’s encouraging to see such a huge response to the contest. With more than 350 entries coming in this year and a now a larger share of entries from metro towns shows that the contest has been accepted as a annual calendar event. The ideas vary from WATER WASTAGE as terrorism, to simple Crow-thirst to empty well. We are sure that in some way these contests and the exposure of the winning creative are making an impact in our water conservation drive”

Dainik Bhaskar, a part of the Dainik Bhaskar Group, is one of India’s leading Hindi Dailies. At Dainik Bhaskar Group, it is our constant Endeavour to offer our readers more than just news, which has made us India’s most widely read newspaper group. We have always challenged ourselves to do more for our readers & have always kept the interest of our readers in mind.

Technology Engine : Dquip